To provide first class hospitality in great places where people can enjoy eating, drinking and socialising.
To create an environment that attracts and retains talented individuals and provides rewarding career opportunities for people who share our aims and our values.
To promote and support cultural venues by ensuring they have a superb hospitality offer that builds audiences, earns valuable revenue and contributes to an attractive and enjoyable cultural experience.
To recognise the value of great cultural venues and to celebrate their history and heritage by restoring and reinvigorating them, capturing their past and increasing our enjoyment of them today and in the future.
To be a socially conscious business that can be both sustainable and profitable while helping to create a better society.